DECLARATION OF AUTHORSHIP, INTELLECTUAL AND INDUSTRIAL PROPERTY, INTELLECTUAL AND INDUSTRIAL AUTHORITY, EXCLUSIVE OWNERSHIP, SYMBOLIC PROTECTION, AND SOVEREIGN REGISTRATION OF COMMERCIAL ASSETS
Version 1.0
Denomination: Eonminu
Type of Asset: Commercial Brand / Commercial System
Date of Issuance and Activation: January 11, 2025
Date of Official Publication: January 29, 2025
Issued by: Mauro Rojas
🛡️Nature: Legal Self-Determination • Asset Protection • Functional Legal Application
🌑Lunar Phase: New Moon in Aquarius
This record is declared permanent, imperishable, and binding at a supraterritorial scale. It is recognized as a foundational act inscribed within the Living Legal System of the Autonomous Capital Jurisdiction — JCA , under principles of functional neutrality, self-determination, and symbolic sovereignty. The validity of this adherence is neither dependent upon nor subordinated to state or conventional systems.
Symbolic sovereignty is declared over all signs, symbols, and narratives linked to this brand, recognizing them as legitimate, operational, and protected functional assets within the Living Legal System of the Autonomous Capital Jurisdiction — JCA.
Interpretation, evolution, and reproduction of its symbolic components are subject solely to the jurisdictional authority of its creator, without subordination to external or conventional normative systems.
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I, Mauro Rojas, a living and sovereign man of full right, pre-juridical, pre-legal and pre-state, legally self-determined and in exercise of my private jurisdiction pursuant to the legal principles documented since 2022, hereby establish:
I. ORIGIN AND PURPOSE STATEMENT
In the exercise of functional self-determination and under the doctrinal framework of Ius Universalis, the sovereign affiliation of the commercial brand named “Eonminu” to the Autonomous Capital Jurisdiction — JCA, is hereby declared, as an act of symbolic, functional, and economic shielding.
This brand is not limited to being a distinctive sign. It is declared as an autonomous commercial system, with its own identity, functional purpose, and verifiable traceability.
II. IDENTIFICATION: NAME AND CHARACTERISTICS
| ASPECT / FACTOR | DETAILS |
| Brand Name | Eonminu |
| Slogan / Commercial Motto | |
| Writing Modes | Capital first letter. All lowercase. ALL CAPS. |
| Integrated Distinctive Components | Recursive imagotype. Root isotype. Logotype. Secondary and derivative isotypes. Complementary iconographic symbol system. Official color palette. |
| Social Media Presentation | |
| Registered in State System | Yes |
| Registration Status | SENADI - National Secretariat for Intellectual Rights, Ecuador |
| Registered Denomination | Eonminu brands laboratory [PLUS DESIGN] |
| Note: | This brand is declared as a functional asset with industrial sovereignty affiliated to the JCA, regardless of its status in state systems. |
III. OPERATIVE ARCHITECTURE OF THE BRAND
| FIELD | DETAIL |
| Application Format | |
| Functional Nature | |
| Operative Purpose | |
| Integrated Disciplines | Business architecture. Commercial law and legal development. Technological development. Financial design. Agro-industrial development. Product design and development. Franchise construction and expansion. Intellectual property development. Digital asset construction. Intangible asset design and development. Visual communication. Comprehensive design. Branding. Integrated communication (executive, commercial, advertising). Integral marketing. |
| Operational Launch | |
| Target Segment [Summary] | Eonminu targets companies and organizations seeking to transcend brand presence and achieve market leadership. It serves those who invest intelligently in communication and require a holistic vision to develop new products and transform internal and commercial management models—achieving high-impact social change and sustainable economic growth. |
| Monetization Model | Multidimensional |
IV. BRAND TONE AND POSITIONING
V. FUNCTIONAL TRACEABILITY OF THE BRAND
This section documents the symbolic, functional, and economic evolution of the Eonminu brand, as part of its sovereign legitimization within the Living Legal System of the Autonomous Capital Jurisdiction, supported by the following development, activation, and execution timeline
1. First Stage: 2005–2010 • GERMINATION, INITIAL COMMERCIAL ACTIVITIES AND EARLY DISTINCTIVE SIGNS
| MARK / DATE | MILESTONE | DESCRIPTION |
| November 2005 | Evaluation of Mauro Rojas’s early years of experience prior to offering visual communication services | |
| December 2005 | Initiation of commercial relationships in connection with illustration and editorial design | |
| December 2006 - March 2007 | First editorial creations | |
| March 2007 | Mauro Rojas names the ongoing studio project as Método | |
| July 2007 – October 2008 | Graphic development for the Ecuador Antártico magazine, from INAE — Ecuadorian Antarctic Institute. | |
| September – November 2007 | Mauro Rojas integrates new services and projects the creation of a communication firm | |
| Sunday, November 11, 2007 | First results published from a commission related to archaeology; initiation of work connected with cultural heritage and ancestral legacy. | |
| Monday, October 20, 2008 | First poster published on social platforms promoting a performing arts event. | |
| Saturday, November 22, 2008 | First results published from collaboration with a performing arts project in Guayaquil. | |
| Sunday, December 21, 2008 | First mural design commission for a museographic exhibition focused on sociopolitics and social rights: Provincialization of Santa Elena. | |
| March 2009 | Development of distinctive signs (held in reserve) and evaluation of executed commissions to date |
2. Second Stage: 2010-2014 • CREATIVE LABORATORY SPACES, EXPANDED OFFERINGS, PERFORMING ARTS
| MARK / DATE | MILESTONE | DESCRIPTION |
| July–August 2010 | Mauro Rojas travels to Turkey to participate in an international cultural heritage residency, an event that influences his economic and socio-cultural vision for creating the design studio. | |
| Tuesday, September 21, 2010 | Photographic collaboration with the production of the performance CÍRCULO DE PODER, presented in the lobby of MAAC – Museum of Anthropology and Contemporary Art. | |
| Sunday, December 12, 2010 | Publication developed for ESPOL, forming a team with two independent designers to create the commemorative editorial project. | |
| February 2011 | Mauro Rojas publishes a series of iconographic symbols belonging to the studio, along with images from various design commissions, in NEW WEB PICK magazine. | |
| Wednesday, May 29, 2011 | Photography commission forHAFLA JUNTO A LA RÍA, open-air performing arts event. | |
| May–July 2011 | Mauro Rojas develops the philosophical foundation of ONOFFON, a project born from inspiration during his stay in Istanbul, Turkey. | |
| August 2011 | Art therapy session and creative intervention in rural community activates the ONOFFON project alongside María de los Ángeles Custoja and Alfredo Moreira. | |
| Saturday, March 3, 2012 | Editorial commission developed for the Municipality of Samborondón is published on the platform of Eonminu. | |
| Wednesday, March 20, 2013 | Mauro Rojas decides to rename the communication firm project as “Eonminu” | |
| Thursday, August 1, 2013 | Mauro Rojas participates in the Latin American Design Meeting with the lecture 'Design as a Discipline and Tool for Sociocultural Development '. |
3. Third Stage: 2015-2019 • PORTFOLIO EVOLUTION, SOCIAL & MUSEOGRAPHIC INTERVENTION, VISUAL IDENTITY DEFINITION
| MARK / DATE | MILESTONE | DESCRIPTION |
| Saturday, April 26, 2014 | Development process and public presentation images of the performance MOMENTUM, interpreted by Mauro Rojas, are published. | |
| Saturday, April 4, 2015 | Video 'El sonido del silencio', is published, featuring performance and direction by Mauro Rojas. | |
| Tuesday, July 7, 2015 | Development process and results of the performance 'Al-Khemia', created through the ONOFFON creative laboratory, are published. | |
| Wednesday, July 29, 2015 | Mauro Rojas integrates firm developments into his lecture 'Working Methodology for Creative Development Projects '. | |
| Saturday, August 8, 2015 | ONOFFON is presented during the DISEÑO SIN FRONTERAS pitch session in Buenos Aires, Argentina. | |
| Tuesday, September 1, 2015 | Results of the workshop Character Design with Recycled Materials, led by Mauro Rojas, are published. | |
| Friday, September 4, 2015 | Official publication of ONOFFON’s intervention in the commune Data de Posorja, Province of Guayas. | |
| Sunday, November 22, 2015 | Results of the performance PALABRA is published, including creative development and official photographs of the work. | |
| Thursday, November 26, 2015 | Publication of results from the graphic identity development for 'Ruta Mocora'. | |
| Saturday, November 28, 2015 | Compilation published showcasing the graphic development by Mauro Rojas that shaped the visual identity of Eonminu. | |
| Saturday, November 28, 2015 | Compilation published of posters created for performing arts projects by independent artists. | |
| Monday, January 11, 2016 | Publication of conceptual and brand identity development for KIDOTO, a creation integrated into Eonminu’s portfolio to amplify ONOFFON laboratory outcomes. | |
| Wednesday, March 1, 2017 | Results of the design process implemented to create the collection of artistic notebooks by Mauro Rojas are published. | |
| Friday, May 26, 2017 | Results published from the graphic development executed to create and promote Mauro Rojas’s commercial and advertising identity. | |
| Saturday, September 1, 2018 | Review published on the production of the promotional video Una hoja en blanco. | |
| Friday, January 4, 2019 | Mauro Rojas assesses Eonminu’s evolution and assigns the commercial motto “The Brands Laboratory” | |
| Saturday, January 12, 2019 | Official graphic identity components of Eonminu are published, including first use of the isotype on social platforms. | |
| Tuesday, February 26, 2019 | Official review published on ONOFFON’s development as a laboratory affiliated with Eonminu, showcasing its creative impact and contribution to the firm. | |
| Monday, November 25, 2019 | Brand registration with SENADI |
4. Fourth Stage: 2020-2025 • DIGITAL DEVELOPMENT, SOCIAL COLLABORATION, PORTFOLIO CONSOLIDATION, SOVEREIGN ARCHITECTURE
| MARK / FECHA | MILESTONE | DESCRIPTION |
| Saturday, April 4, 2020span> | Publication of the visual identity system, created for the Association of Entrepreneurs of Ecuador. | |
| June 2020 | Mauro Rojas initiates laboratory process to create the brand KOFFIBREAK | |
| August–October 2020 | Live broadcasts are held to construct the KOFFIBREAK brand via the Eonminu Instagram account, beginning Thursday, August 13 and ending Saturday, October 10. | |
| Thursday, February 11, 2021 | Summary of production for Chamanes y Cangrejos, an art exhibition promoting works by Mauro Rojas and Gabo Peña. | |
| June–July 2021 | Second season of KOFFIBREAK activated, beginning Friday, June 4 and ending Thursday, July 8. | |
| Wednesday, July 7, 2021 | Graphic identity and advertising development for KOFFIBREAK are officially published. | |
| Tuesday, July 20, 2021 | Digital communication system and advertising campaign developed for Almanaque de Cuerpos. | |
| Friday, September 9, 2022 | Graphic identity system created for crónica imaginaria. | |
| Monday, December 12, 2022 | Advertising design developed to promote the event 'Exploradores del infinito'. | |
| Thursday, December 29, 2022 | Production of the bizJAM event for the Association of Entrepreneurs of Ecuador, including social media advertising campaign. | |
| Wednesday, March 1, 2023 | Official update and publication of the visual identity system created for ONOFFON. | |
| Sunday, July 16, 2023 | Official publication summarizing the creation of FEP, educational product developed for the Association of Entrepreneurs of Ecuador. | |
| Tuesday, August 8, 2023 | Visual identity design for Formación Semilla, educational product in the Association of Entrepreneurs of Ecuador portfolio. | |
| Wednesday, September 20, 2023 | Launch of BrandsLAB, Eonminu’s official newsletter. | |
| Thursday, January 11, 2024 | Official publication of symbol system for each product comprising Eonminu’s executive services portfolio. | |
| Wednesday, January 29, 2025 | Publication of the Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Eonminu Brand. |
5. Strategic Observation
The evolution of distinctive symbols does not invalidate earlier versions. All signs used throughout the development process are integrated into the brand’s living symbolic catalog and are recognized as functional expressions of its sovereign identity.
Eonminu is declared a functional commercial system specializing in the activation and development of living brands, focused on strategic positioning, narrative design, symbolic architecture, and operational expansion of autonomous commercial systems.
Eonminu’s operativity transcends consultancy or visual production: it incorporates a commercial communication engineering capable of projecting brands as sovereign systems with verifiable narrative, structure, and functional identity.
Affiliated with the Autonomous Capital Jurisdiction – JCA, and operating under the legal and doctrinal framework developed by Mauro Rojas, the original source of sovereign legitimization, Eonminu functions as an incubation and articulation unit for commercial ecosystems, aligning purpose, symbology, and operational strategy through concrete actions of branding, positioning, and structural activation.
The Eonminu brand applies, activates, and operationalizes the doctrinal and legal framework developed by its author. It is not limited to a commercial role: it is recognized as a symbolic, organizational, and operational expression voluntarily affiliated to the Living Legal System of the JCA, as part of its foundational sovereign architecture.
VI. BRAND SEGMENTATION
Interest Audience. Emerging brands, strategic entrepreneurs, creative collectives, commercial leaders, and multipurpose investment hubs seeking to build or reconfigure their brand identity and commercial narrative, aiming to develop operational ecosystems in both digital and physical environments.
General Target Audience. Economic leaders and creators of autonomous commercial brands interested in designing business systems with distinctive identity, narrative authority, and communicational architecture that allow them to project their foundational purpose. This includes both ideation-phase projects and active brands seeking redesign, restructuring, or functional reactivation under a strategic model.
The specific audience Eonminu addresses demonstrates interest in incorporating into their business models principles, methodologies, and structures that enable them to:
Specific Segments
| Segment | Characteristics | Needs Addressed by Eonminu |
| Autonomous entrepreneurs in initial phase | Lack registered brand and consolidated visual structure. | Symbolic design, foundational narratives, commercial activation strategy. |
| Brands undergoing strategic redesign | Have trajectory but lack narrative and symbolic coherence. | Identity restructuring, repositioning, and functional fortification. |
| Creative or cultural collectives with commercial activity | Operate as hybrid initiatives with symbolic impact. | Brand architecture, communicational ecosystem, operational legitimation. |
| Traditional businesses in digital transition | Need to adapt to the digital landscape with competitive identity. | Digital authority design, narrative positioning, brand adaptation. |
| Projects affiliated with alternative jurisdictions | Seek brand integration within non-state or sovereign frameworks. | Guidance in symbolic affiliation, functional fortification, doctrinal coherence |
| Strategic investors and visionary capital hubs. | Interested in channeling resources toward building sustainable, functional, and sovereign commercial ecosystems. | Development of interoperable commercial structures, strategically positioned and aligned with clear purposes and replicable operational models. |
VII. IMAGES: GRAPHIC IDENTITY, COLOR SYSTEM, ISOTYPE APPLICATION, EXECUTIVE & COMMERCIAL ECOSYSTEM, PORTFOLIO OF ASSETS IN DEVELOPMENT
The Eonminu brand features a graphic identity system implemented with creative recursion, also encompassing a series of integrated brands. This section includes a display of images as evidentiary use of every component forming part of the brand system’s development from its inception.
1. BRAND IDENTITY: Foundational Components
Eonminu’s visual and sonic components are governed by three pillars: logotype, isotype, and commercial motto, reinforced through color, composition, and substantive content.
The commercial motto The Brands Laboratory' o ('Laboratorio de marcas') functions not only as a slogan, but as a macro-concept expressing what Eonminu represents within the social sphere through its rhetoric—anchoring the entire executive and commercial system-portfolio.
| 1a. Visual Identity with Color Application | |
|---|---|
| Demonstration of the brand’s visual identity in two composition styles—positive and negative print—with flat color and gradient use. These serve as general samples, with final applications varying based on strategic and contextual criteria. | |
| Official imagotype with color application (registered with SENADI) | Isotype with gradient fusion |
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| 1b. Key Components of Brand Visual Identity | ||
|---|---|---|
| The brand uses the following sonic, textual, and graphic components, either individually or in combination: | ||
| Logotype | Isotype | Commercial Motto |
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2. COLOR SYSTEM: Codes & Application
Eonminu’s color palette supports both flat printing and gradient combinations. Its application is contextually flexible and visually recursive, aligned with conceptualization, development, strategy, and commercial implementation. Expressed in hexadecimal codes:
| #81017d | #ff7f00 | #625a7a | #2be0bd |
3. MULTIPURPOSE ISOTYPE APPLICATION
The official Eonminu isotype is applied in a variety of ways: flat color, gradient, textures, etc. Below is a varied showcase using the system’s two main colors, in both flat and gradient styles:
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4. EXECUTIVE AND COMMERCIAL ECOSYSTEM: Integrated Symbolic System
The commercial system of the Eonminu brand integrates multiple executive and commercial components that form a unified portfolio system. Each component bears its own symbol, corresponding to a distinct front: the BrandsLAB newsletter, the specialized services of TOP TICKET, IN-VITRO, BIOSIS, MASTER CLINIQUE, and the experiential environments of KOFFIBREAK and VITAMINU.
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5. PORTFOLIO OF ASSETS UNDER DEVELOPMENT: Emerging Brands in the Ecosystem
The Eonminu Eonminu brand contains a catalog of intangible assets—held in reserve—and a portfolio of developing brands that have been previously published through Eonminu’s official channels or those of its creator, Mauro Rojas. Below are the distinctive signs of various emerging brands: Inspiración Ancestral, KASAN SHAMAN, Método, and Top Ticket.
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VIII. EVIDENCE OF USE
In order to validate the operational use of brand resources in the digital sphere, the following platforms are listed as official communication channels, including portfolio repositories and official publications:
1. Official Channels
| PLATFORM | URL | OBSERVATION |
| Jurisdictional Platform | — | |
| Brandfetch | brandfetch.com/eonminu.biz | — |
| www.linkedin.com/company/eonminu | — | |
| X | x.com/eonminu | — |
| Behance | www.be.net/eonminu | — |
| www.pinterest.com/eonminu | — | |
| Tumblr | eonminu.tumblr.com | — |
| Flickr | www.flickr.com/people/eonminu | — |
| Issuu | issuu.com/eonminu | — |
| Blurb | www.blurb.com/user/eonminu | — |
| BioSite | bio.site/eonminu | — |
| www.facebook.com/eonminu | — | |
| www.instagram.com/eonminu | — | |
| Threads | www.threads.net/@eonminu | — |
| Youtube | www.youtube.com/@eonminu | — |
| TikTok | www.tiktok.com/@eonminu | — |
| g.page/eonminu | — |
2. PORTFOLIO
| DOCUMENT | URL | OBSERVATION |
| PORTFOLIO 2019 | — | |
| SERVICE CATALOG 2019 | — |
IX. FUNCTIONAL APPROPRIATION CLAUSE
It is hereby declared that the Eonminu, brand—whether registered with state systems (SENADI, WIPO, or other institutions worldwide) or not—is functionally appropriated by its sovereign creator and affiliated with the Autonomous Capital Jurisdiction (JCA), integrating into the system all declared components within this document and any creation linked to Eonminu and published through its official channels.
Any prior registration in external systems is considered null with respect to authority over usage, interpretation, regulation, or audit. These are acknowledged solely as public use precedents, not as legitimacy sources.
Functional appropriation of this brand has no expiration date—it is declared supraterritorial and operates with neutrality in relation to any conventional, state, or transitory system.
X. SOVEREIGN ADSCRIPTION CLAUSE
The Eonminu brand is formally affiliated with the Living Legal System of the Autonomous Capital Jurisdiction, under the principles of functional neutrality and supraterritorial protection.
Eonminu is recognized as part of the JCA’s sovereign economic ecosystem and integrated into its jurisdictional archive as a symbolic and operational asset.
This adscription has permanent and operational effect within the Living Legal System of the JCA, with no temporal, territorial, or institutional restriction, and is constituted as an imperishable document of functional and sovereign legitimization.
XI. CLOSURE
Signed in full sovereign awareness,
Mauro Rojas
Living Sovereign Man / Founder and Architect of the Autonomous Capital Jurisdiction – JCA
https://www.maurorojas.com
📅 Document issued on Janaury 11, 2025
✅ ;">✅ Officially declared with legal effect on Janaury 29, 2025 [12:35 UTC+0]
Extended Traceability Clause and Document Updates
© Mauro Rojas{fullWidth}
🔐 Document protected by SHA-256 hash
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