DECLARATION OF AUTHORSHIP, INTELLECTUAL AND INDUSTRIAL PROPERTY, INTELLECTUAL AND INDUSTRIAL AUTHORITY, EXCLUSIVE OWNERSHIP, SYMBOLIC PROTECTION, AND SOVEREIGN REGISTRATION OF COMMERCIAL ASSETS
Version 1.0
Primary Name: Asociación de Emprendedores del Ecuador
Global Denomination: Association of Entrepreneurs of Ecuador
Alternate Name: ASOEMPRENDEC
Official Acronym: AEEC
Asset Type: Commercial Brand / Commercial System / Social Organization
Date of Issuance and Activation: December 21, 2024
Date of Official Publication: December 30, 2024
Issued by: Mauro Rojas
🛡️Nature: Legal Self-Determination • Asset Protection • Functional Legal Application
🌑Lunar Phase: New Moon in Capricorn
This record is declared permanent, imperishable, and binding at a supraterritorial scale. It is recognized as a foundational act inscribed within the Living Legal System of the Autonomous Capital Jurisdiction — JCA , under principles of functional neutrality, self-determination, and symbolic sovereignty. The validity of this adherence is neither dependent upon nor subordinated to state or conventional systems.
Symbolic sovereignty is declared over all signs, symbols, and narratives linked to this brand, recognizing them as legitimate, operational, and protected functional assets within the Living Legal System of the Autonomous Capital Jurisdiction — JCA.
Interpretation, evolution, and reproduction of its symbolic components are subject solely to the jurisdictional authority of its creator, without subordination to external or conventional normative systems.
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I, Mauro Rojas, a living and sovereign man of full right, pre-juridical, pre-legal and pre-state, legally self-determined and in exercise of my private jurisdiction pursuant to the legal principles documented since 2022, hereby establish:
I. DECLARATION OF ORIGIN AND PURPOSE
In an act of functional self-determination and under the doctrinal framework of Ius Universalis, the sovereign adscription of the commercial brand entitled "Association of Entrepreneurs of Ecuador" to the Autonomous Capital Jurisdiction — JCA, is hereby declared, as a symbolic, functional, and economic fortification.
This brand is not limited to a distinctive sign. It is declared as an autonomous commercial system, with its own identity, functional purpose, and verifiable traceability.
II. IDENTIFICATION: NAME AND CHARACTERISTICS
| ASPECT / FACTOR | DETAIL |
| Brand Name | |
| Alternate Name | ASOEMPRENDEC |
| Acronym | AEEC |
| Slogan / Commercial Motto | |
| Writing Formats | Capitalized First Letter. All lowercase. ALL UPPERCASE. With or without accent marks. |
| Integrated Distinctive Components | Recursive imagotype. Root isotype. Logotype. Secondary and derivative isotopes. Complementary iconographic symbol system. Official color system. |
| Presentation on Social Platforms | |
| State System Registration | Yes |
| Registration Status | MPCEIP - Ministry of Production, Foreign Trade, Industries and Fisheries, Ecuador. |
| Registered Denomination | ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR |
| Note: | This brand is declared as a functional asset with industrial sovereignty affiliated to JCA, independently of its status in state systems. |
III. OPERATIONAL ARCHITECTURE OF THE BRAND
| FIELD | DETAIL |
| Application Format | |
| Functional Nature | |
| Operational Purpose | |
| Integrated Disciplines | Commercial architecture. Business structure design. Strategic communication. Branding and digital positioning. Event production. Applied training. Market research. Commercial solution development. Basic financial management. Executive mentorship. Activation of collaborative networks. |
| Operational Start | |
| Target Segment [Summary] | Emerging and advanced entrepreneurs, productive collectives, educational organizations, and ecosystem actors seeking to structure, scale, and legitimize their initiatives through functional tools, strategic vision, and specialized support. |
| Monetization Model | Multidimensional |
IV. TONE AND POSITIONING
V. FUNCTIONAL TRACEABILITY OF THE BRAND
This section documents the symbolic, functional, and economic evolution of the brand Association of Entrepreneurs of Ecuador, as part of its sovereign legitimation within the Living Legal System of the Autonomous Capital Jurisdiction, supported by the following timeline of development, activation, execution, and consolidation:
1. First Stage: 2017-2020 • COMMUNITY RELATIONS AND SOCIALIZATION, GERMINATION, FIRST GATHERING, ORGANIZATION REGISTRATION, CREATION AND PUBLICATION OF BRAND VISUAL IDENTITY
| MARKING / DATE | MILESTONE | DESCRIPTION |
| 2017-2019 | Socialization period led by Mauro Rojas to evaluate the creation of the Association of Entrepreneurs of Ecuador. | |
| November 2019 | Mauro Rojas initiates the process to register the Association of Entrepreneurs of Ecuador with the MPCEIP – Ministry of Production, Foreign Trade, Industries and Fisheries | |
| Friday, November 22, 2019 | Mauro Rojas creates the organization’s first project: OUTSIDERS. | |
| Friday, December 6, 2019 | Mauro Rojas announces the event 'Una comunidad brillando', part of the OUTSIDERS project, on social platforms. | |
| Wednesday, December 11, 2019 | Mauro Rojas announces a media tour to promote the event 'Una comunidad brillando', from the OUTSIDERS project. | |
| Thursday, December 12, 2019 | Mauro Rojas participates in media interviews to promote the event 'Una comunidad brillando' and begins speaking about the Association of Entrepreneurs of Ecuador. | |
| Friday, December 13, 2019 | The event Una comunidad brillando, is held, co-produced with Soul Comunicaciones and sponsored by Punto Id. | |
| Monday, March 9, 2020 | Mauro Rojas obtains the official resolution from MPCEIP – Ministry of Production, Foreign Trade, Industries and Fisheries, granting legal status to the Association of Entrepreneurs of Ecuador. | |
| Saturday, April 4, 2020 | The visual identity system for the brand Association of Entrepreneurs of Ecuador is published. | |
| June 2020 | Mauro Rojas convenes the first assembly with co-founders of the Association of Entrepreneurs of Ecuador. | |
| September–December 2020 | Mauro Rojas begins designing the operational structure of the Association of Entrepreneurs of Ecuador and explores public sector opportunities. |
2. Second Stage: 2021-2024 • DIGITAL DEVELOPMENT INITIATION, PROMOTION OF LOCAL INITIATIVES, PORTFOLIO INCUBATION AND EXPANSION, FIRST TRAINING PROGRAMS
| MARKING / DATE | MILESTONE | DESCRIPTION |
| Friday, June 20, 2021 | Mauro Rojas creates the space ES LO QUE HAY! (ELQH!), including the first distinctive sign. | |
| Tuesday, June 29, 2021 | Official launch of ELQH! announced on AEEC social platforms, revealing its graphic identity for the first time. | |
| Thursday, July 1, 2021 | Martín Peña invites the public to the premiere of ELQH! in its first interview cycle. | |
| Saturday, September 4, 2021 | The Barrios Activados project is announced on AEEC official platforms. | |
| Sunday, September 5, 2021 | Second interview cycle of Experiences in Art and Commerce begins to promote Almanaque de Cuerpos, officially launching ELQH!’s first pilot season. | |
| Monday, September 20, 2021 | ELQH! re-launch announced | |
| Wednesday, November 17, 2021 | Final interview of ELQH!’s first season. | |
| Saturday, December 4, 2021 | Mauro Rojas initiates socialization visits to local entrepreneurship fairs. | |
| Thursday, September 22, 2022 | Development of the MICROCLASE project begins. | |
| Monday, November 7, 2022 | First live broadcast of MICROCLASE, AEEC’s educational project created and led by Mauro Rojas. | |
| Sunday, December 4, 2022 | Creative workshop series EXPLORADORES DEL INFINITO, a product from Crónica Imaginaria in Eonminu’s portfolio, concludes successfully. | |
| Tuesday, December 20, 2022 | Mauro Rojas creates the brand bizJAM to expand AEEC’s portfolio. | |
| Wednesday, December 21, 2022 | bizJAM’s visual identity is published. | |
| Thursday, December 22, 2022 | bizJAM’s event launch announced bizJAMvia live stream from @asoemprendec, AEEC’s account on Instagram. | |
| Friday, December 23, 2022 | Execution Notice announced via social media, linked to Mauro Rojas’s Legal Transition Execution. | |
| Wednesday, December 28, 2022 | bizJAM event agenda is published. | |
| Thursday, December 29, 2022 | Successful first edition of bizJAM held, featuring concerts, pitch session, and trade fair. | |
| Monday, January 2, 2023 | MICROCLASE pilot season, successfully concluded. | |
| January 2023 | New cycle of outreach with entrepreneurs begins, featuring informal interviews from cultural and commercial venues in Guayaquil, live streamed on the @asoemprendec account on Instagram. | |
| Monday, March 6, 2023 | Energía Femenina interview series launches in ELQH!, co-produced with Soul Comunicaciones. | |
| March 06–10, 2023 | Energía Femenina interview series streamed on @asoemprendec, AEEC’s Instagram account. en Instagram. | |
| Saturday, March 18, 2023 | Photo collection summarizing first bizJAM edition is published across official platforms of the Association of Entrepreneurs of Ecuador./b> | |
| Sunday, March 19, 2023 | Launch of COSECHA CONTÍNUA, digital meeting led and created by Mauro Rojas and hosted by María Eugenia Mosquera | |
| March 20-24, 2023 | COSECHA CONTÍNUA, interview series takes place on @asoemprendec Instagram account, concluding on March 24. | |
| Tuesday, April 4, 2023 | Official visual identity system of ELQH! Is published with graphic. | |
| Tuesday, April 4, 2023 | New season of ELQH!, begins with updated brand identity. | |
| April 05–12, 2023 | Mauro Rojas designs the FEP – Permanent Executive Training program | |
| Thursday, April 13, 2023 | Visual identity developed for FEP - FORMACIÓN EJECUTIVA PERMANENTE is officially published. | |
| Tuesday, April 18, 2023 | Launch of FEP is announced on the official platforms of AEEC. | |
| Saturday, April 29, 2023 | First FEP season begins | |
| Sunday, June 25, 2023 | FEP’s first season successfully concludes | |
| Thursday, July 6, 2023 | Mauro Rojas begins closing a cycle to restructure AEEC with fully engaged collaborators. | |
| July 07–23, 2023 | Formación Semilla program is created by Mauro Rojas. | |
| Sunday, July 16, 2023 | FEP development process published | |
| Tuesday, July 25, 2023 | Formación Semilla officially launched, promoting the course ‘Basic Business Auditing‘. | |
| Tuesday, August 8, 2023 | Visual identity of Formación Semilla is officially published. | |
| Friday, August 18, 2023 | Program content for Formación Semilla is announced. | |
| Tuesday, August 22, 2023 | First edition of Formación Semilla begins with the course ‘Basic Business Auditing’ | |
| September 2023 | Second edition of Formación Semilla concludes with the course ‘Basic Preparation for Digital Platforms ‘ | |
| October–November 2023 | Temporary closure of mentorships and complementary activities for Formación Semilla |
3. Third Stage: 2024-2025 • PROGRAM EVALUATION, TRAINING CURATION, SOVEREIGN ARCHITECTURE, CLASS PUBLICATION ON OFFICIAL WEB PLATFORM
| MARKING / DATE | MILESTONE | DESCRIPTION |
| January–November 2024 | Pause period, evaluation, and redefinition | |
| October–December 2024 | Curation of the FEP program, for subsequent publication of full classes in the first quarter of 2025 | |
| Monday, December 30, 2024 | Act of Functional Appropriation, Sovereign Adscription, and Operational Legitimation of Commercial Assets of the Association of Entrepreneurs of Ecuador brand | |
| Thursday, January 9, 2025 | UPDATE: Decision to begin publication of classes from the first FEP season starting February of the current year, in weekly frequency | |
| January–February 2025 | Creation of new business training material to enhance AEEC’s 2023 programs, led by Mauro Rojas | |
| Wednesday, February 12, 2025 | Publication of the class 'Lenguaje de Marca en el Espacio Digital' on AEEC’s official platform. | |
| Thursday, February 13, 2025 | Sample of certificates issued to participants of FEP and Formación Semilla programs is officially published. | |
| Thursday, February 20, 2025 | Publication of the class 'Relaciones Públicas en Redes Sociales' on AEEC’s official platform. | |
| Friday, February 28, 2025 | Publication of the class 'Comunicación para la Estrategia Ejecutiva' on AEEC’s official platform. | |
| Monday, March 03, 2025 | Publication of the class 'Branding y Comunicación de Marca' on AEEC’s official platform. | |
| Tuesday, March 11, 2025 | Publication of the class 'Construyendo Valor a través del Servicio' on AEEC’s official platform. | |
| Wednesday, March 19, 2025 | Publication of the class 'Capitalizando la Iniciativa Emprendedora' on AEEC’s official platform. | |
| Thursday, March 27, 2025 | Publication of the class 'Desarrollo de Soluciones Comerciales' on AEEC’s official platform. | |
| Friday, April 04, 2025 | Publication of the class 'Fundamentos para la Producción de Eventos' on AEEC’s official platform. | |
| Tuesday, April 08, 2025 | Publication of the class 'La Experiencia del Servicio' on AEEC’s official platform. | |
| Wednesday, April 16, 2025 | Publication of the class 'Formulación de Estructuras Comerciales' on AEEC’s official platform. |
4. Strategic Observation
The evolution of symbols, narratives, and structures employed by the Association of Entrepreneurs of Ecuador™ — AEEC does not invalidate previous versions. Each sign, expression, and format used throughout its development is integrated into the organization’s living symbolic catalog and acknowledged as a functional manifestation of its collaborative and self-sufficient identity.
The Association of Entrepreneurs of Ecuador™ — AEEC is declared a functional organizational system specialized in the activation, guidance, and expansion of entrepreneurial initiatives. Its focus is on designing self-sufficient commercial structures, strategic positioning, narrative design, and the articulation of collaborative networks.
Its operativity goes beyond conventional support: it integrates an entrepreneurial activation engineering capable of projecting initiatives as legitimate systems—with verifiable narrative, structure, and purpose.
Affiliated with the Autonomous Capital Jurisdiction – JCA, and operating under the legal and doctrinal framework developed by Mauro Rojas, the original source of sovereign legitimization, AEEC functions as a unit of articulation and strengthening within the entrepreneurial ecosystem—aligning purpose, symbolism, and operational strategy through concrete actions in training, positioning, and structural activation.
The Association applies, activates, and operationalizes the doctrinal and legal framework developed by its author. It is not limited to a guild or institutional role: it is recognized as a symbolic, organizational, and operational expression voluntarily affiliated with the Living Legal System of the JCA, as part of its foundational sovereign architecture.
VI. BRAND SEGMENTATION
Interest Audience. Emerging entrepreneurs, productive collectives, community leaders, educational institutions, and economic ecosystem actors who seek to structure, strengthen, or scale their initiatives through functional tools, strategic guidance, and commercial activation in both digital and physical environments.
General Target Audience. Individuals and organizations with entrepreneurial vocation, interested in building self-sufficient business models with clear identity, legitimate narrative, and verifiable operational structure. Includes both early-stage ideas and active projects seeking redesign, strengthening, or strategic expansion.
Specific Audience served by AEEC seek to integrate into their business models the principles, methodologies, and structures that enable them to:
Specific Segments
| Segment | Characteristics | Needs Addressed |
| Entrepreneurs in early stage | Have clear ideas but lack legal, narrative, or visual structure. | Strategic training, identity design, commercial activation. |
| Brands in strengthening phase | Have trajectory but require operational and narrative coherence. | Brand restructuring, repositioning, functional legitimization. |
| Productive or community collectives | Operate with local impact but lack defined commercial structure. | Organizational architecture, communicational ecosystem, symbolic activation. |
| Businesses in digital transition | Seek adaptation to the digital landscape with competitive identity. | Digital branding, narrative positioning, adaptation strategy. |
| Projects affiliated with alternative frameworks. | Aim to link to sovereign or non-state structures. | Guidance in symbolic affiliation, doctrinal coherence, functional shielding. |
| Educational and training institutions | Interested in incorporating entrepreneurial tools into their programs. | Applied curriculum design, network activation, strategic training. |
| Social investors and collaborative hubs | Seek to channel resources toward legitimate and sustainable entrepreneurial ecosystems. | Development of interoperable commercial structures, traceability, and strategic alignment. |
VII. IMAGES: GRAPHIC IDENTITY, ISOTYPE APPLICATION, COMPONENT ADAPTABILITY, COLOR SYSTEM, BRAND PORTFOLIO, DEVELOPING PROJECTS
The Association of Entrepreneurs of Ecuador™ possesses a visual identity system implemented through creative recursion in its compositional use and application of components, combining its official color palette and complementary symbols with flexible adaptability. This section includes a display of images as use evidence for each component that forms part of the brand’s development from its inception.
1. BRAND IDENTITY: Foundational Components
The application of visual and sonic elements within the brand Association of Entrepreneurs of Ecuador™ is governed by three pillars: imagotype, isotype, and commercial motto, reinforced through color, composition, and substantive content.
The commercial motto 'Walking together we advance better' functions not only as a slogan but as a macro-concept of what the Organization represents in its social call, with firm presence through rhetoric that strengthens its executive strategy and the implementation of development plans.
| 1a. Visual Identity with Color Application | |
|---|---|
| Demonstration of visual identity usage with two types of composition, using negative print and flat single-color schemes. These serve as general samples, with final application depending on strategic or contextual criteria: | |
| Imagotype with official colors | Isotype on dark background |
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| 1b. Key Components of Brand Identity | ||
|---|---|---|
| The Association of Entrepreneurs of Ecuador™ uses the following sonic, textual, and graphic components as its core identity tools. These elements are used both individually and collectively: | ||
| Logotype | Isotype | Commercial Motto |
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2. MULTIPURPOSE ISOTYPE APPLICATION
The official isotype of the Association of Entrepreneurs of Ecuador™ is used in a wide variety of variations, including flat color, color gradients, and textural effects.
Below is a selection of variant applications using the brand’s primary colors in both flat and gradient modes:
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3. COLOR SYSTEM
The brand Association of Entrepreneurs of Ecuador™ uses a palette of colors applicable in flat prints or gradient blends, based on a flexible and recursive visual logic adapted to each context, concept, development, strategic decision, and commercial implementation. Expressed in hexadecimal code, the colors integrated into the system are: #fed100, #0052d1, #f50016, #002a49.
| #fed100 | #0052d1 | #f50016 | #002a49 |
4. SYSTEM COMPONENT ADAPTABILITY
The graphic, chromatic, and textual components of the brand’s visual system are applied with broad recursiveness, enhancing each asset’s multi-purpose projection, based on strategic criteria and contextual deployment.
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5. SYSTEM PORTFOLIO
The portfolio of the Association of Entrepreneurs of Ecuador™ is comprised of developments tested in the market, and includes results previously published through the Organization’s official channels. These brands are: ES LO QUE HAY! (ELQH!), bizJAM, FEP - Formación Ejecutiva Permanente, OUTSIDERS, and FORMACIÓN SEMILLA.
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6. BRANDS IN DEVELOPMENT
The portfolio of the brand Association of Entrepreneurs of Ecuador™ also includes a series of product symbols currently under development. These are presented below, including the imagotype of the Barrios Activados project.
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VIII. USAGE EVIDENCE
To verify the functional use of brand assets in the digital sphere, the following platforms are listed as official communication channels, including portfolio repositories and other official publications:
1. OFFICIAL CHANNELS
| PLATFORM | URL | OBSERVATION |
| Jurisdictional Platform | https://www.asoemprendec.org | — |
| Brandfetch | brandfetch.com/asoemprendec.org | — |
| www.linkedin.com/company/asoemprendec | — | |
| X | x.com/asoemprendec | — |
| BioSite | bio.site/asoemprendec | — |
| www.facebook.com/asoemprendec | — | |
| www.instagram.com/asoemprendec | — | |
| Threads | www.threads.net/@asoemprendec | — |
| Youtube | www.youtube.com/@asoemprendec | — |
| TikTok | www.tiktok.com/@asoemprendec | — |
| g.page/asoemprendec | — |
IX. FUNCTIONAL APPROPRIATION CLAUSE
It is hereby declared that the brand Association of Entrepreneurs of Ecuador™, whether registered in state systems (SENADI, WIPO, or other institutions worldwide) or not, is functionally appropriated by its creator and founder, and is formally adscribed to the Autonomous Capital Jurisdiction – JCA, integrating into the system all components declared in this document, as well as any creation linked to AEEC published through its official channels.
Any prior registration in external systems is considered null in terms of authority over its use, interpretation, regulation, or oversight, and is recognized solely as public-use precedent, not as a source of legitimacy.
The functional appropriation of this brand has no expiration date, is declared supraterritorial, and operates with neutrality toward any conventional, state, or transitional system.
X. SOVEREIGN ADSCRIPTION CLAUSE
The brand Association of Entrepreneurs of Ecuador™ is formally adscribed to the Living Legal System of the Autonomous Capital Jurisdiction, under the principle of functional neutrality and supraterritorial protection.
AEEC is recognized as part of the sovereign economic ecosystem of the JCA and is integrated into the jurisdictional archive as a symbolic, operational, and community asset.
This adscription has permanent and operative effects within the Living Legal System of the JCA, without temporal, territorial, or institutional restriction, and constitutes an imperishable document of functional and sovereign legitimization.
XI. CLOSURE
Signed in full sovereign awareness,
Mauro Rojas
Living Sovereign Man / Founder and Architect of the Autonomous Capital Jurisdiction – JCA
https://www.maurorojas.com
📅 Document issued on December 21, 2024
✅ Officially declared with legal effect on December 30, 2024 [22:26 UTC+0]
Extended Traceability Clause and Document Updates
© Mauro Rojas{fullWidth}
🔐 Document protected by SHA-256 hash
★JCA — All rights reserved. {alertInfo}
